Why Klarna’s Formerly Flashy Marketing Might Seem ‘More Boring’

wsj.com/articles/why-klarnas-formerly-flashy-marketing-might-seem-more-boring-43b71f0a

The payments provider has tried to make its marketing more educational in the lead-up to its initial public offering this week.

This story appeared on wsj.com, 2025-09-11 21:26:00.
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