Disney Taps Formula 1's Global Fanbase To Supercharge Brand Reach Among Young Viewers

benzinga.com/25/05/45521309/disney-taps-formula-1s-global-fanbase-to-supercharge-brand-reach-among-young-viewers

Formula 1 and Walt Disney Co (NYSE:DIS) announced on Tuesday a new collaboration with Mickey & Friends that will begin in 2026.
Formula 1 chief commercial officer Emily Prazer said the arrangement fits perfectly with its strategy to step outside the world of sport and into a broader…

This story appeared on benzinga.com, 2025-05-20 14:51:23.
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