Tubi hopes emotional context can drive demand for streaming’s long tail

digiday.com/media-buying/tubi-hopes-emotional-context-can-drive-demand-for-streamings-long-tail

Advertisers are spoiled for choice in the CTV market. It’s good news for buyers, but the sheer quantity of supply makes it difficult for streaming players to get their share of ad spend.
A deepening alliance between free ad-supported TV (FAST) platform Tubi and DSP provider Viant…

This story appeared on digiday.com, 2025-10-09 04:01:00.
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