Behind Kellanova’s AI-powered push to improve creative and alter agency fees

digiday.com/marketing/behind-kellanovas-ai-powered-push-to-improve-creative-and-alter-agency-fees

Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative marketing efforts, Digiday has learned.
Kellanova has been working with creative technology firm Vidmob and industry association MMA Global to measure the…

This story appeared on digiday.com, 2025-08-20 04:01:00.
The Entire Business World on a Single Page. Free to Use →