How AI’s hit to publisher traffic is quietly rewiring media M&A

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How AI’s hit to publisher traffic is quietly rewiring media M&A

digiday.com/media/how-ais-hit-to-publisher-traffic-is-quietly-rewiring-media-ma

Publishers’ traffic has dipped since AI tools arrived — and the fallout isn’t limited to audience or ad revenue. It’s now weighing on the media mergers and acquisitions (M&A) market, making deals harder to price during a time of disruption, according to investors and analysts.
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This story appeared on digiday.com, 2025-12-01 05:01:00.