Why composability matters as much as coverage for consolidating the identity stack

digiday.com/sponsored/why-composability-matters-as-much-as-coverage-for-consolidating-the-identity-stack

Drew Mader, director, account management, Adstra
After years of fragmentation, companies across the marketing and media industry are rethinking the way they manage identity to determine the best future business approach to consolidation. Some marketers are choosing to consolidate their…

This story appeared on digiday.com, 2025-08-14 20:47:25.
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