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Max is going to be HBO Max. Again. Here's what that really means
businessinsider.com/hbo-max-rebrands-again-why-warner-bros-discovery-is-reversing-course-2025-5
Warner Bros. Discovery CEO David Zaslav turned "HBO Max" into "Max." Now he's saying goodbye to the new name and hello to the old one.
Kevin Dietsch/Getty Images
First, there was HBO. Then there was HBO Max. Then there was Max.
Now, Warner Bros. Discovery is going back to HBO Max.
That's…
This story appeared on businessinsider.com, 2025-05-14 14:29:21.