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Starbucks is changing one of the most generous perks of its loyalty program
edition.cnn.com/2025/05/29/food/starbucks-rewards-reusable-cup-stars-changes
Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.
Beginning June 24, the coffee chain is eliminating the 25-star bonus for customers that bring in a personal, reusable cup for drink orders. Moving…
This story appeared on edition.cnn.com, 2025-05-29 00:00:00.