Trump wants Japan to import U.S. rice to cut trade deficit but consumers hate it—American rice ‘tastes awful. It lacks stickiness’

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Trump wants Japan to import U.S. rice to cut trade deficit but consumers hate it—American rice ‘tastes awful. It lacks stickiness’

fortune.com/asia/2025/07/10/trump-japan-import-us-rice-trade-deficit-consumers-hate-tastes-awful-lacks-stickiness

Donald Trump’s insistence that “spoiled” Japan imports more US rice is adding to Prime Minister Shigeru Ishiba’s problems ahead of elections that could sink his premiership after less than a year in office.
Japan is one of more than 20 countries receiving letters this week from the US…

This story appeared on fortune.com, 2025-07-10 11:12:07.