Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

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Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

digiday.com/media-buying/overheard-at-digidays-ctv-ad-strategies-event-streaming-is-reaching-50-of-all-upfront-dollars

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations.

Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive

Anonymous townhall…

This story appeared on digiday.com, 2025-07-17 04:01:00.