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Gen Z's hanging out at chill parties over raves, but this alcohol exec says there's still an in for the booze business
businessinsider.com/gen-z-club-less-drinking-suntory-exec-low-abv-drinks-2025-10
Gen Zers are enjoying low-energy spaces like parks just as much as high-energy spaces like clubs, Suntory's executive said.
ANTHONY WALLACE/AFP via Getty Images
A top exec from Jim Beam's parent, Suntory, said younger drinkers have unique drinking styles.
They're not too fussed about…
This story appeared on businessinsider.com, 2025-10-10 00:18:01.