This old thing? Why brands are hyping well-worn, heritage hand-me-downs

japantimes.co.jp/business/2025/10/14/brands-heritage-hand-me-downs

Shoppers, particularly Gen Zers, are becoming more attracted to used items, even paying top dollar for weathered jeans and jackets.

This story appeared on japantimes.co.jp, 2025-10-14 04:50:00.
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