6 Social Media Trends Defining Gen Z's Shopping Behavior

entrepreneur.com/growing-a-business/6-social-media-trends-defining-gen-zs-shopping-behavior/493081

The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.

This story appeared on entrepreneur.com, 2025-06-23 17:30:00.
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