The next browser wars are here — and AI wants the ad dollars too

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The next browser wars are here — and AI wants the ad dollars too

digiday.com/marketing/the-next-browser-wars-are-here-and-ai-wants-the-ad-dollars-too

AI platform wars are about to become the browser wars and advertising will be a key battleground.
Or at least it will be for two companies.
OpenAI and Perplexity, two of the biggest players in alternative AI, are making browsers central to their next act. It’s a natural, albeit seminal,…

This story appeared on digiday.com, 2025-07-14 04:01:00.