Ibotta CEO Says Consumer Goods Giant Boosted Spend 8x As Brands Ditch Old-School Promotions For ROI-Driven Strategy Amid Fierce Retail Competition

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Ibotta CEO Says Consumer Goods Giant Boosted Spend 8x As Brands Ditch Old-School Promotions For ROI-Driven Strategy Amid Fierce Retail Competition

benzinga.com/25/05/45430679/ibotta-ceo-consumer-goods-brands-are-shifting-from-one-off-promos-to-always-on-roi-based-offer-campaigns

Performance marketing platform, Ibotta Inc. (NYSE:IBTA), offers fresh insights into changing brand behaviors, particularly the strategies adopted by consumer packaged goods (CPG) companies to navigate today’s highly competitive retail environment.
What Happened: During its first quarter…

This story appeared on benzinga.com, 2025-05-15 09:21:48.