Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried
theguardian.com/technology/2025/feb/28/sora-openai-video-generation-tool-has-hit-the-uk-its-obvious-why-creatives-are-worried
The technology, just released in Europe and the UK, clearly has the potential to transform the film, TV and advertising industries
OpenAI launches Sora video generation tool in UK
If you want to know why Tyler Perry put an $800m (£635m) expansion of his studio complex on hold, type “two…
This story appeared on theguardian.com, 2025-02-28 14:07:59.