Why business-to-person marketing requires a new identity approach

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Why business-to-person marketing requires a new identity approach

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Lance Brothers, Chief Revenue Officer, Adstra
Managing identity has never been more complex. Customer data is fragmented across systems, privacy regulations are tightening and enterprises need different identity capabilities at various stages of their marketing and data strategies. The…

This story appeared on digiday.com, 2025-05-06 14:09:02.