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Cracker Barrel dumps consulting firm Prophet after major rebrand backlash from customers
foxbusiness.com/markets/cracker-barrel-dumps-consulting-firm-prophet-after-major-rebrand-backlash-from-customers
Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.
The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime fans said stripped away what they loved most about the brand.
Cracker Barrel’s…
This story appeared on foxbusiness.com, 2025-10-02 22:58:02.