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Burger King bets big on new celebrity menu, Whopper
thestreet.com/restaurants/burger-king-bets-big-on-new-celebrity-menu-whopper
Burger King has partnered with a popular television show.
The deal includes a brand new Whopper.
The efforts are part of a broader turnaround plan.
Burger King has been engaging in a multi-year "Reclaim the Flame" program to revitalize its brand.
CEO Joshua Kobza believes those efforts…
This story appeared on thestreet.com, 2025-11-10 16:33:00.