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Samaranch puts sponsorship and media overhaul at core of Olympic presidency pitch
semafor.com/article/03/11/2025/samaranch-puts-sponsorship-and-media-overhaul-at-core-of-olympic-presidency-pitch
The News
Juan Antonio Samaranch, one of the leading contenders to run the International Olympic Committee, has called for immediate reviews of the Games’ sponsorship and media deals as he pitches private equity firms on an unprecedented $1 billion investment partnership.
The Spanish…
This story appeared on semafor.com, 2025-03-11 19:30:17.