$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

businessinsider.com/rhode-elf-beauty-made-mark-on-beauty-world-3-years-2025-5

Rhode
Hailey Bieber's Rhode was just sold to ELF Beauty for a billion dollars.
Rhode, a skincare-makeup hybrid brand, sells just 10 products in minimalist packaging.
From $18 affordable luxury products to a strong social media presence, here's what the brand did right.
In 2022, model…

This story appeared on businessinsider.com, 2025-05-30 03:24:19.
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