Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

digiday.com/future-of-tv/future-of-tv-briefing-the-upfront-measurement-currency-changeover-will-prolong-the-market-and-affect-how-ads-are-priced

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series →
This week’s Future of TV Briefing looks at how the transition to Nielsen’s big data plus panel measurement currency is…

This story appeared on digiday.com, 2025-06-11 04:01:00.
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