‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

digiday.com/marketing/the-easy-dollars-are-gone-retail-media-faces-new-tests-as-it-nears-maturity

On Wednesday, September 10, Digiday, Glossy and Modern Retail will be hosting Retail Media Advertising Strategies, a one-day event focused on all things retail media. Stay tuned for coverage from the event.
Back in 2018, Walmart CEO Doug McMillon felt that Walmart’s ad business was…

This story appeared on digiday.com, 2025-09-09 04:01:00.
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