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Dentsu’s latest deal signals rising holdco interest in NIL creators
digiday.com/marketing/dentsus-latest-deal-signals-rising-holdco-interest-in-nil-creators
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage industry that straddles both worlds.
Agency holding groups are paying close attention. Japanese agency group…
This story appeared on digiday.com, 2025-08-11 04:01:00.