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Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
digiday.com/media/retail-media-meets-publishing-news-uk-future-and-ocado-tap-clean-room-tech-for-smarter-data-targeting
News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more…
This story appeared on digiday.com, 2025-07-14 04:01:00.