Temu and Shein are reshaping Africa’s biggest online retailer

semafor.com/article/05/28/2025/temu-and-shein-are-reshaping-africas-biggest-online-retailer

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Jumia, Africa’s biggest online retailer, is ramping up the number of China-based merchants on its platforms as it struggles to counter fierce competition from Chinese e-commerce giants Temu and Shein.
“We have significantly strengthened our relationships with international…

This story appeared on semafor.com, 2025-05-28 10:14:39.
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