Tariff threats and Gen Z sobriety have put winemakers in Bordeaux on red alert

fortune.com/2025/11/20/tariff-threats-gen-z-sobriety-winemakers-bordeaux-france-tariffs-trumo

In the tasting room of a Bordeaux winery, a photo on the wall shows a pastoral tableau: three generations of the Dubois family, sipping wine on the patio of their Les Bertrands château, with their Australian shepherd, Namek, perched at their feet. Out the window, chestnut trees sway in…

This story appeared on fortune.com, 2025-11-20 12:00:00.
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