Taylor Swift’s economic pull makes orange the new green for big brands

bostonherald.com/2025/08/14/taylor-swift-good-for-business

By MICHELLE CHAPMAN, Associated Press Business Writer
Taylor Swift’s upcoming album release and her love of all things orange isn’t lost on her fans – or brands that are seeking a ride on what has become an enormous economic tailwind.
On Wednesday after Swift went on the “New Heights”…

This story appeared on bostonherald.com, 2025-08-14 17:56:43.
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