A business owner tested if customers would pay more for American-made. The results were 'sobering.'

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A business owner tested if customers would pay more for American-made. The results were 'sobering.'

businessinsider.com/afina-shower-head-founder-tests-paying-more-american-made-2025-5

"I'm big on just testing it out with real data and real purchases," Afina founder Ramon van Meer said. "Not asking customers, not a survey, not even add-to-carts."
Ramon van Meer
Afina founder Ramon van Meer wanted to see if people would buy a Made-in-USA version of his specialty shower…

This story appeared on businessinsider.com, 2025-05-11 09:57:01.