Intended or not, the new Omnicom will forever change agencies as we’ve known them

digiday.com/media-buying/intended-or-not-the-new-omnicom-will-forever-change-agencies-as-weve-known-them

The moment has arrived, a year in the making. Omnicom has finally closed its $13.25 billion all-stock acquisition of Interpublic Group, creating the world’s largest agency holding company with revenue of $26 billion and total billings just shy of $75 billion.
But let’s not call it a…

This story appeared on digiday.com, 2025-11-26 21:31:00.
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