Virtual-world creators gaining traction beyond Roblox and Fortnite

digiday.com/media/virtual-world-creators-gaining-traction-beyond-roblox-and-fortnite

As virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice.
A new kind of creator has emerged in the past two years: the user-generated content (UGC) creator, whose preferred medium is…

This story appeared on digiday.com, 2025-05-21 04:01:00.
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