Chinese consumer brands surge in Southeast Asia, challenge legacy names

asia.nikkei.com/Business/Business-trends/Chinese-consumer-brands-surge-in-Southeast-Asia-challenge-legacy-names

SHANGHAI/BANGKOK -- Chinese consumer brands are accelerating their expansion in Southeast Asia by acquiring rivals and leveraging online sales channels, pushing deeper into home appliance and cosmetics markets once dominated by Japanese, South Korean and European companies.
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This story appeared on asia.nikkei.com, 2025-07-16 00:00:00.
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