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Q2 brought calm, but not confidence as CMOs spend with caution
digiday.com/marketing/q2-brought-calm-but-not-confidence-as-cmos-spend-with-caution
Ad spending held steady in Q1, but the rest of the year is shaping up to be a far murkier story.
With companies adjusting earnings forecasts and the upfront market losing steam, the signs are clear: Advertisers are easing off the gas. Blame the tariff effect, or more precisely, the…
This story appeared on digiday.com, 2025-05-27 04:01:00.