Under Armour and Steph Curry are breaking up. The move is partly about ‘discipline,’ CEO says

marketwatch.com/story/under-armour-and-steph-curry-are-breaking-up-the-move-is-partly-about-discipline-ceo-says-ed64ee54

After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ways, as the athleisure giant moves ahead with a turnaround effort and a deeper focus on its core products.

This story appeared on marketwatch.com, 2025-11-14 00:36:00.
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