Media buyers anticipate a slower TV upfronts season amid economic uncertainty

digiday.com/media-buying/media-buyers-anticipate-a-slower-tv-upfronts-season-amid-economic-uncertainty

Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move.
The upfronts season draws marketers, media buyers and execs from across the U.S. to Manhattan for glitzy…

This story appeared on digiday.com, 2025-05-12 04:01:00.
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