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Heineken is expanding the use of contextual targeting on its brand campaigns
digiday.com/marketing/heineken-is-expanding-the-use-of-contextual-targeting-on-its-brand-campaigns
The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a combination that’s dragging on the performance of firms like Diageo, which just lost its CEO. Finding new customers is an imperative.
Heineken U.K. has found one way around that…
This story appeared on digiday.com, 2025-07-22 07:01:00.