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Smashburger cofounder shares how he created hits like the McGriddle and Stuffed Crust Pizza— and why generational trends don't factor into R&D
businessinsider.com/smashburger-cofounder-tom-ryan-food-trends-generational-divide-research-development-2025-7
Smashburger's new menu items are meant to be timelessly delicious, not geared toward a specific generational trend.
Smashburger
Smashburger cofounder Tom Ryan created fast food classics like the McGriddle and Stuffed Crust Pizza.
He explained his R&D process and why he doesn't chase a…
This story appeared on businessinsider.com, 2025-07-14 10:09:01.