Gen Z want ‘secure’ jobs in healthcare—but this CEO left the industry after realizing he could make millions making Americans eat more fruit instead

fortune.com/2025/08/22/founder-ceo-thats-it-nutrition-lior-lewensztain-walked-away-healthcare-medical-career-instead-build-100-million-annual-fruit-snack-company

Gen X founder and CEO of That’s It Nutrition walked away from a stable career path in medicine to instead get his MBA and build a $100 million-a-year fruit snack empire. Now, even with three degrees to his name, Lior Lewensztain tells Fortune that he doesn’t even look at degrees when…

This story appeared on fortune.com, 2025-08-22 15:20:11.
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