E.l.f. acquires Hailey Bieber’s Rhode beauty brand in $1 billion deal

fortune.com/2025/05/28/elf-acquires-hailey-bieber-rhode-deal

Budget beauty giant e.l.f. has finalized a $1 billion deal to acquire Rhode, social media influencer Hailey Bieber’s skincare brand. Rhode generated $212 million in net sales in the past 12 months ending in March 31. E.l.f CEO Tarang Amin told Fortune he sees the brand as having “real…

This story appeared on fortune.com, 2025-05-28 20:10:00.
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