How Mondelez Will Sell America on Sour Patch Kids That Glow Under a Blacklight

wsj.com/articles/how-mondelez-will-sell-america-on-sour-patch-kids-that-glow-under-a-blacklight-f9162587

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.

This story appeared on wsj.com, 2025-02-28 22:52:00.
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