Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

hollywoodreporter.com/business/business-news/advertising-creator-platforms-overtakes-pro-content-1236258118

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025. After initially forecasting 7.7 percent growth in December, the firm is now projecting only 6 percent growth for the year, thanks largely to an uncertain economy…

This story appeared on hollywoodreporter.com, 2025-06-10 02:07:03.264000.
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