Swiss running brand On became $3 billion richer in the last week. It’s coming for Nike and Adidas next

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Swiss running brand On became $3 billion richer in the last week. It’s coming for Nike and Adidas next

fortune.com/europe/2025/05/17/on-running-shoes-sales-vs-nike-adidas

Swiss running brand On became $3 billion richer in the last week. It’s coming for Nike and Adidas next
The On Labs flagship store in Zurich, Switzerland.
Getty Images—Bloomberg/Contributor

This story appeared on fortune.com, 2025-05-17 16:04:46.959000.