How PepsiCo is riding the Ozempic wave with protein drinks

fastcompany.com/91418522/how-pepsico-is-riding-the-ozempic-wave-with-protein-drinks

Americans have developed a near-insatiable craving for protein. That’s led large food manufacturers like PepsiCo to come up with new formulas that prominently feature the popular macronutrient.
On Thursday, PepsiCo became the latest to make a more aggressive protein pitch to consumers.…

This story appeared on fastcompany.com, 2025-10-09 10:00:00.
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