IKEA’s new U.S. strategy: Amid tariffs and economic uncertainty, the furniture retailer is looking beyond the big blue box

fortune.com/2025/10/01/ikea-best-buy-small-stores-tariffs-trump

IKEA is firmly etched into the minds of U.S. consumers with its mammoth, suburban big box stores, instantly recognizable along highways with their navy blue exteriors bearing the retailer’s name in gigantic yellow letters. Its relatively affordable self-assembled furniture, with its…

This story appeared on fortune.com, 2025-10-01 11:00:00.
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