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Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
digiday.com/media-buying/media-buying-briefing-iprospect-adds-brand-building-powers-to-its-performance-reputationA common story around the world of media agencies — notably holding company shops — is one of bolting on digital and lower-funnel expertise to their historical brand-building chops. In the case of iProspect, that expertise is flowing in the opposite direction, at last in its North…
This story appeared on digiday.com, 2025-03-10 04:01:00.