AI Search Is Reshaping Consumer Behavior And Brands Must Adapt

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AI Search Is Reshaping Consumer Behavior And Brands Must Adapt

forbes.com/sites/garydrenik/2025/06/12/ai-search-is-reshaping-consumer-behavior-and-brands-must-adapt

Consumer behavior is undergoing a massive shift as generative AI platforms like ChatGPT, Perplexity, and TikTok begin to reshape the traditional search funnel.

This story appeared on forbes.com, 2025-06-12 14:00:00.