GLP-1 craze fuels rise of protein snacks with new Protein Pop-Tarts, Doritos coming

axios.com/2025/10/14/protein-pop-tarts-doritos-glp-1-trend-snacks

Protein-packed comfort snacks are Big Food's latest makeover.
Why it matters: CPG giants Kellanova and PepsiCo are leaning into America's protein obsession — rebranding iconic snacks as functional fuel.
Driving the news: Snack maker Kellanova said Tuesday that Pop-Tarts Protein launch in…

This story appeared on axios.com, 2025-10-15 08:22:44.371000.
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