An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

digiday.com/sponsored/an-advertisers-guide-to-integrating-branding-and-performance-goals

This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar Media surveyed 113 marketing professionals to learn more about how they balance and…

This story appeared on digiday.com, 2025-02-26 15:53:20.
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