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How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
digiday.com/marketing/how-fanduels-amazon-prime-nba-sponsorship-extends-beyond-the-court-logo
When Amazon nabbed the rights to stream NBA and WNBA games from Turner last year, it shook the TV and sports industry. Since then, industry observers have kept a keen eye on how the streamer sells ads against those rights.
Amazon shouldn’t struggle to draw interest. Other players have…
This story appeared on digiday.com, 2025-10-08 04:01:00.