10 Years Ago Behavioral Scientists Boiled Down Their Key Findings to Just 4 Letters. EAST Is Still the Best Way to Change Behavior

inc.com/jessica-stillman/10-years-ago-behavioral-scientists-boiled-down-their-key-findings-to-just-4-letters-east-is-still-the-best-way-to-change-behavior/91184671

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior.

This story appeared on inc.com, 2025-05-13 09:00:00.
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